Media Requirements

By 2020, half of the UK’s mobile phones are expected to be sold online. It is a vast and competitive market in which only the strongest survive.

To be successful retailers must not only secure the biggest deals, they must market them in innovative ways to grab the brief attention span of online consumers in a crowded marketplace. This award recognises the key role online retailer’s play and rewards the one which demonstrated it has performed to its fullest over the course of year.

CRITERIA POINTS
●      Best products and services
●      A clear and easy to use online store
●      Best customer service, including after care services
●      Best for generating hits with products, marketing and deals
●      Innovation
●      Marketing initiatives
●      Commercial performance