Category Description

The SIM-free hardware market has grown exponentially in the UK in the last few years. It has seen mobile phones go from being an additional category to an essential one at whole host of established UK high street brands, from supermarkets to department stores. As consumers continue to show a willingness to buy their device and contract in separation, this category celebrates the retailer who makes the most compelling case for them shopping with it.

●    A clear mobile proposition suited to the brand’s approach to retail and clientele
●    Products and services encompassing a spectrum of user demands
●    A support process which helps users from first contact to post-sale
●    Demonstrable strength in supply, securing the best products at the best prices
●    Quantifiable business success within the mobile space
●    A successful and consistent approach to marketing

NB: If you are providing any additional physical supporting material, please clearly label with your entry number and send to:

Madelene Andersson, Mobile Industry Awards, Future Publishing Limited, 1 - 10 Praed Mews, London, W2 1QY. 


Mandatory: Yes
Required: 1

Media Types Accepted

Media type: Image
File types: jpg, jpeg
File size: Up to 100 Mb